Archive for 'Precision Agriculture' Category:
I’m just back from Sensors Expo in Chicago, the largest dedicated sensors conference in North America. Nathan Wrench head of our Industrial Campaign, and I went along to see what we could learn about the latest industrial sensing and control technology, and to work out if we should be presenting there next year. Being more […]
Last week at Cereals we remarked on the gap between agronomy and technology (field sensor and satellite data, etc) that remains in evidence in Precision Agriculture. Today at the Smart AgriMatics conference in Paris, focussed on the future of ICT and Robotics in agriculture, industry leaders were talking about that same gap and what could […]
Given the scale of the impact on the bottom line that service businesses can make, it seems likely that in time these new bit-players in agriculture could end up holding the cards and controlling where the big money gets spent. Precision agriculture is about to get exciting.