Archive for 'Product Design' Category:

patent2
By Steve Thomas: Thursday 16th February, 2017

“To define is to limit”

It often seems this quote from Oscar Wilde’s The Picture of Dorian Gray is the mantra of inventors and patent attorneys alike when they write their patents.  It’s understandable.  People want to get the widest possible protection for their inventions and hope to cover things that are outside of their original field.  But, it runs […]

An elephant in the room
By Max Middleton: Monday 29th February, 2016

Elephant repellent

“Do you like my elephant repellent?” “But there are no elephants around here…!” “Good, isn’t it?”   Except there are… When the Challenger blew up in 1986 (30 years ago) I was a 13 yr old, fascinated about everything to do with space exploration (and New Romantic music…and Ferris Bueller, but that’s a different blog). […]

design
By Steve Haigh: Wednesday 16th July, 2014

In today’s competitive market, can you afford not to consider the user’s experience?

Creating a great consumer product today means producing something that people love. It has to be useful, look fantastic and delight the user when they interact with it. But that feeling of delight doesn’t happen by accident – the user experience (UX) is designed in from day one.