Archive for 'fun' Category:

The physics of snooker
By David Gladwin: Monday 1st May, 2017

Snookered by physics?

Were you one of those students at school who dozed off in your physics lesson when faced with ‘light inextensible strings’ connected to objects on a frictionless surface? Did you snooze through conservation of momentum and coefficient of restitution? Quite possibly, I suspect. But then were you happy to watch sports on TV, perhaps even […]

care image
By Edd Brunner: Friday 12th August, 2016

Come and lead our growing Personal Care business!

The Personal Care sector (including cosmetics, fragrance, skin care, hair care, grooming etc.) is seeing a significant surge in the use of technology such as making salon style devices available in the home, using diagnostic technologies in retail environments to help consumers identify the right products for them, and embracing the IOT to bring brand […]

By Matthew Hill: Tuesday 31st May, 2016

The future’s bright, so bright it might just wake you up….

“I’ll take my torch and shine it in her eye.” “What about an elephant trumpeting in her ear.” “I’ll jump on her.” “Can we just flip the bed?”   The Post-It notes came thick and fast – concept fragments for an innovative solution to my multi-faceted problem of waking my 7 year-old daughter, getting her […]

Girl eating chocolate
By Amanda Talhat: Tuesday 12th April, 2016

From bean to bar: the future of chocolate

My name is Amanda, and I am a chocolate addict… I love the taste, the scent, the texture, the variety and most importantly, the science behind what makes it one of our best loved confectionaries. I studied crystallisation of cocoa butter for my PhD, during which I had the great pleasure of working with scientists […]

By Ruth Thomson: Wednesday 27th January, 2016

Changes at CES and the world of connected product development

Earlier this month saw the doors of CES open for yet another year.  It was my 8th year at the show (Gezzz I am getting old!),  and it was bigger and louder than ever. It has been fascinating being part of this monstrosity of an event and being part of how it has morphed and […]

By Stuart Watson: Monday 14th September, 2015

The Spitfire – An icon of innovation

The footage of the recent flypast marking the 75th anniversary of the Battle of Britain ( is inspiring stuff for any engineer, but I think it also offers a lesson on product development and the need for innovation. The 1930s saw aircraft performance race forward, fuelled by a potent mix of new materials, more powerful […]

By Ruth Thomson: Saturday 3rd January, 2015

Trends shaping the future of consumer product development

I’ve always loved exploring and understanding consumer trends, and thinking through how technology can be used to respond to deliver new consumer products and services or vice versa. Luckily for me, this is part of my job! Just before Christmas I had the opportunity to participate in the annual Most Contagious event in London. It was […]

By Iain Smith: Monday 2nd June, 2014

TRIZ Innovative Principles of the Designs of the Year 2014

Innovative Principles of the Designs of the Year 2014 We routinely return to TRIZ as one of the many structured innovation tools that we apply to the problems we solve at Cambridge Consultants.   I find it extremely useful to support innovative product development.  The TRIZ 40 principles of innovation give our engineers fresh perspectives […]

By Ruth Thomson: Wednesday 18th December, 2013

Contagious ideas…Are you infected yet?!

Last week saw the bi-continent Most Contagious 2013 with consumer trend setters, thought leaders, marketing agencies and brand owners collected together in both London & New York to discuss the most contagious ideas of 2013. Dripping in inspiration for innovative consumer product developments & ideas on how to market to today’s consumers, the event explored […]

By Ruth Thomson: Friday 3rd May, 2013

Is technology emerging from ‘behind the screen’?

We all love technology but we also hide behind it!  How long per day do you spend looking at your phone? your computer?  Does living in a digital world mean that we have to experience life through a screen?  According to Contagious 71% of 18 to 24 year olds in the UK use their tablet […]