Archive for 'Human-centred design' Category:

Photo credit:Marcus Dawes
By Max Middleton: Tuesday 30th May, 2017

Strong and stable leadership in a changing world

Ok, ok, so maybe the title is deliberately chosen to attract your attention – and maybe your indignation – but a particular change in leadership at the Royal College of Art in London, UK is especially interesting to me. Sir Jony Ive has been appointed as Chancellor of the RCA, succeeding Sir James Dyson. Although Sir […]

coffee pods
By Edd Brunner: Thursday 4th May, 2017

The challenges of consumable-appliance system design

There has been a lot in the press recently about Juicero – a cold press juice system launched last year by a well-funded Silicon Valley start-up. The system comprises of a consumer focused appliance that uses high force to squeeze juice from a single-serve consumable to produce a fresh, high quality and healthy juice drink. […]

Design Vision Guaranteed
By Antonno Versteeg: Tuesday 21st February, 2017

20:20 design vision guaranteed!

It’s interesting to see how design as a discipline has been evolving over the last decade and a bit. 16 years ago, when I started my design engineering course at Delft University of Technology as a bespectacled youngster, there was a strong emphasis on designing physical products for mass manufacturing. During my time at the […]

By Antonno Versteeg: Wednesday 15th February, 2017

The importance of an eye for detail in designing consumer experiences

I went to my local hairdresser lately – out of necessity; I rarely go out of my own ‘free will’. I generally do not find it relaxing having to sit in a chair for 30-45 min with someone very close that I’m sort of expected to have small talk with. When I was sitting down […]

Happy young couple having date and riding segway in park
By Jeremy Gordon: Monday 11th July, 2016

What makes a product clever?

While traveling a couple of months back I had the frightening and life-altering experience pleasure of staying in a hotel equipped with heated/self-cleaning toilet seats.  The self-cleaning feature automatically (on some predetermined schedule evidently meant to frighten those attempting to sleep) deployed from the rear of the seat a telescoping wand reminiscent of an alien […]

Male sneakers on the asphalt road with yellow line and title Future. Step into the future.
By Ben Zwillinger: Monday 22nd February, 2016

Want to Create the Next ‘Must-Have’ Product?

New products can fall into one of two categories: the new must-have products and, to put it simply, everything else. While we all want to develop the next must-have device, it is not as simple as just having a great idea. Good ideas are easy to come by, but it is the execution of an […]

By Ash Tunley: Thursday 14th January, 2016

Is User Centred Design a box ticking exercise?

What can make a good product into a great product? Often it’s that it is elegant, intuitive and simple to use. This does not happen by accident, it happens by design. With the ever-present constraints of time and budget during the product development process it can be easy to overlook the person on the other […]

Wheelchair Inaccessable Stairs
By Raquel Ros: Monday 19th October, 2015

Perspective Taking… understanding the world through our consumers

Perspective taking is one of the first skills we acquire as we develop empathy. It’s about understanding the world from someone else’s perspective, seeing it through their eyes, feelings and thoughts. Psychologists agree that as infants, we start developing this ability at around 18 months and, through time and experience, we  improve through different phases. […]