Archive for 'Sports Analytics' Category:

The physics of snooker
By David Gladwin: Monday 1st May, 2017

Snookered by physics?

Were you one of those students at school who dozed off in your physics lesson when faced with ‘light inextensible strings’ connected to objects on a frictionless surface? Did you snooze through conservation of momentum and coefficient of restitution? Quite possibly, I suspect. But then were you happy to watch sports on TV, perhaps even […]

VR sports experience
By Dan Hulme: Thursday 24th November, 2016

Sports and Virtual Reality

Campus London hosted a one-day event Putting Sports Fans in the Game with Virtual Reality, bringing together rights-holders, brand managers, broadcasters, and producers to discuss how they’re already using 360° stereographic video and virtual reality (VR) content to offer more content to fans, and the industry trends for the next couple of years. The buzzwords […]

Elite athletes in velodrome
By Will Harrison: Wednesday 3rd August, 2016

Technology Fit for an Olympian

The Olympics are upon us again, with the most naturally gifted and highly trained athletes in the world coming together to compete in Rio. Behind the performances of many of these athletes is a wealth of technology that is being used to help the athletes maximise their performance. In competition equipment is optimised for every […]

Sports and fitness technology
By Ben Windsor: Thursday 23rd June, 2016

Connecting the Fast and the Furious…

Last week saw the first Elite Sports Conference take place at the Excel Centre in London. It was full of companies related to elite sport including physiotherapy and rehabilitation companies, gym equipment manufacturers, analysts of live sport broadcasting, and there were several innovative sports related sensors on show. Two themes in particular were fairly widespread. […]

wearable device development
By Ruth Thomson: Tuesday 12th April, 2016

Fitness technology development – FAST!

A few weeks ago saw the annual Wearable Technology Show in London which explored the latest and greatest applications and technologies for wearable technology. It’s basically a much smaller but more manageable CES. It was interesting to see the continuing trend towards an every growing range of sensors for monitoring (e.g. I found a booth […]

Man with mountain bike talking on cell phone
By Peter Luebcke: Wednesday 29th April, 2015

Monitoring behaviour – how people actually use products

In the consumer products sector the raison d’etre for sports and fitness devices is to monitor a range of ‘physical’ parameters from pulse rate, sleep and temperature to how fast and far the person moves so by definition it is monitoring the physical behaviour of that individual.  The fact that they look cool and techy […]

By Martin Brock: Friday 20th March, 2015

Winning a W at the Wearable technology show!

Last week was the Wearable Tech Expo show at the Excel in London. It was a fun show to be part of with people from all different industries coming to learn and engage on this ever increasingly popular topic. For most of the 2nd day I was at our booth fetchingly kitted out in a […]

wearable technology expo logo
By Ruth Thomson: Thursday 19th March, 2015

Wearable technology for performance sports

Last week saw the 2nd annual Wearable Tech Expo in London, and it was great to see the growth of this event (numbers up 250% from last year!) and the increasing interest, but also, increasing maturity in this growing technology sector. This event draws people with interest in wearable technology from across a wide range […]

Our busy stand at CES 2015
By Duncan Smith: Monday 26th January, 2015

CES wrap up – the year of wearable connected product development

CES grew this year passing last year’s 160,000 attendees after only two days of the show. Certainly for Cambridge Consultants it was our busiest ever show – the Digital Health and Sports & Fitness area was abuzz with excitement at what feels like one of the fastest evolving sectors in the industry. For those of you […]

wearable technology
By Ruth Thomson: Wednesday 15th October, 2014

Wearable Technology – why? what? how?

Wearable technology is increasingly a hot topic.   Whilst the evidence of actual uptake of technology is still not that high… one might say we’re in an era of mass attention rather than mass adoption… it clearly is an area of significant interest that many people believe has got huge potential to grow. There are now […]