Consumer Products

The role of personas in the design process

By Rosie Wells - Last updated: Monday, November 27, 2017

Rosie Wells discusses the role of personas and user journeys in the design process. She looks at how developing and using personas are used to keep the design process focused on benefiting the relevant end user and how by understanding the journey they have with the product we can then identify key pain points to address.


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AuthorRosie Wells


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