Consumer Products

Vlog: Creating a new normal – envisioning the future

By Antonno Versteeg - Last updated: Tuesday, August 1, 2017

Whatever you are trying to realise, develop or design, having a clearly articulated vision of your desired position in the future will help you and your team to drive innovation within the organisation.

Antonno Versteeg, strategic innovation and design consultant within the Strategy, Innovation and Process group, is a vocal proponent of visioning, both in front-end of innovation projects and in design and development programmes. In this vlog he explains why, as well as providing some thoughts on the high level approach of visioning projects.


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AuthorAntonno Versteeg


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