Cambridge Consultants Blogs

Corporate Blog

The smart watch market has long been touted as the ‘next big thing’ but tech developers have been underwhelmed by the slow adoption of wearables to date. According to a leaked report back in October 2013, at least 30% of Galaxy Gear watches sold by the US-based chain Best Buy were being returned by unsatisfied [...]

Consumer Products Blog

Earlier this week Edd and I attended the Alcohol Innovation Congress in London. We took our Hoppier demo, our latest innovation in the beer space (as recently covered by Reuters), which proved to be a success, and certainly got people thinking a little differently about how to bring a level of personalisation to consumers. A [...]

Medical Technology Blog

Personalised medicine is about providing “the right patient with the right drug at the right dose at the right time”. Mainstream medicine is progressing rapidly towards this much-heralded era because of the clinical value it offers. A key aspect of personalised medicine is understanding how an individual patient will react to particular drug therapies to [...]

Wireless Product Developments Blog

The digital switchover of television in the UK has seen many of us on the receiving end of a range of benefits. The TV viewer chooses from dozens of channels in place of just five. The taxpayer sees the advantage of £2.4bn revenue from five mobile phone companies, which have bought licences for the radio [...]