Archive for 'Healthcare consulting' Category:

By Ben Zwillinger: Thursday 12th October, 2017

Engineering a better meeting: a human factors perspective to meeting efficacy

Most of us have been in a meeting that has not gone as planned. Topics came up that weren’t on the agenda, the meeting was hijacked by a strong personality, or a variety of other unexpected situations may happen. After a recent experience in a meeting that did not go according to plan, I got […]

Man looking at wall of notes and drawings
By Ben Zwillinger: Tuesday 28th February, 2017

The Number One Quality To Have as a Human Factors Engineer

In a departure from some of my more research based articles (read: long), I wanted to write about something a little more digestible. Human factors engineers (HFEs) often work in industries with highly complex and safety critical systems, most often aerospace, military, and medical. There are many attributes that are certainly helpful in this career, […]

By Ben Zwillinger: Wednesday 9th March, 2016

How to Use Human Nature to Your Advantage During User Testing

During Human Factors studies we often ask participants to complete a series of tasks designed to be representative of the normal use process. Many times participants do not act consistently. Perhaps a participant acts one way during the first task, but differently during the following task. Or, a participant answers questions indicating the opposite of […]

weighing machine from a sea pebble
By Dean Griffiths: Tuesday 2nd June, 2015

Supplying the demand for precision medicine

Supply and demand is one of the fundamental concepts in economics; in a market economy supply and demand theory suggests resources will be allocated in the most efficient way possible.  The inexorable rise in the demand for healthcare and the ever-increasing costs associated with the supply of new therapies has meant that understandably, a true […]

By Sam Pooley: Friday 29th May, 2015

Look, no hands!

The streets of the UK are to become the testing arena for three separate trials of next generation driverless car.  Backed by £19m of government funding, the trials aim to position the UK as a world leader in what is expected to be a £900bn industry by 2025.  Whilst the prospect of driverless cars is in itself […]

Innovative technology
By Dean Griffiths: Tuesday 3rd March, 2015

Three innovation trends in life sciences

Successful products meet the needs of customers; brands including Apple, Gucci and Porsche can create needs, however for most brands, successful products delight customers by fulfilling pre-existing unmet needs. The diversity of needs across the life sciences research market is significant.  Researchers are looking to uncover the molecular mechanisms underpinning questions which vary from neurodegeneration, […]

Neurons and nervous system
By Sam Pooley: Tuesday 20th January, 2015

Aptamers – the optimum selection for the future?

Novartis recently cleared an important FDA hurdle with its pioneering biosimilar of Amgen’s Neupogen; paving the way for the first U.S. approval of a biosimilar drug.  Pharmaceutical and biotech drugs have been fighting both for and against the introduction of biosimilars to challenge the market position of biologics.  There is a third player which over […]

data flow
By Dean Griffiths: Tuesday 13th January, 2015

Product bundling for DNA sequencing

Roche recently announced that they have made another move in the DNA sequencing space; Roche will spend $1.03 billion to buy a 56.3% stake in Foundation Medicine. This comes after other recent moves which have seen Roche acquire Genia Technologies and Ariosa Diagnostics. In growing its’ portfolio Roche is highlighting the importance of two things; […]

By Dean Griffiths: Monday 2nd June, 2014

Sequencing; will DNA analysis have any other name?

The analysis of nucleic acids is increasingly at the heart of the care pathway for patients with a myriad of different diseases.  Diagnosis of many diseases from cancer to flu increasingly relies upon an analysis of the nucleic acids present in a sample.  The question I get asked most frequently when I talk with in […]

Drug Delivery
By Dean Griffiths: Friday 23rd May, 2014

Cancer therapies; cost, price and value

A plethora of data demonstrating the efficacy of new cancer therapies will be released at the upcoming American Society for Clinical Oncology (ASCO).  Data are expected from Roche, Merck, Bristol-Myers Squibb about their immuno-oncology therapies but the most hotly debated topic may be the introduction of an ASCO scorecard which will rate therapies not just […]


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